Printing Who Uses Search Engines?

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Who Uses Search Engines?

The most desirable shoppers, decision makers and business people all use search engines. If you want to reach the right customers on the web you need to make sure your website is search engine friendly!

Search engines are used daily by around 60% of online users.
Google alone handles around half a billion queries per day.
While search engine choices vary according to demographic categories, users tend to stick with the major brands, Google, Yahoo and MSN, which together comprise 90% of all searches.
Searchers exhibit great loyalty to their favorite search engines and rarely use more than two search engines.
Men and women tend to prefer different search engines and search according to different gender specific patterns.
Age is not a factor in the choice to use search engines on the Internet.
Search engine users are around 40% more likely to make purchases on the Internet than those who don’t use search engines.
Only 40% of searchers understand the difference between organic (natural search) and paid search engine advertising.
Search engine users are more likely to be from higher income groups with over 20% of all searchers earning over $100,000 USD per year.

If you think your web site or web business would benefit by reaching more desirable shoppers, decision makers, journalist, bloggers or business people, call us or fill out the form on our web site.