SEO gets you going but conversion is the payoff!

Once you start drawing targeted traffic to your site you will want to take advantage of your new audience to reach your goals.

A good web site takes visitors and converts them into buyers, new clients, campaign supporters, subscribers, members, or downloaders.

Here’s another way to put it: conversion means your visitors carry out specific actions in accordance with your marketing goals.

Standards for successful conversion differ for each web site or business but in all cases success is always a desired action or behavior that is quantifiable via tracking and understandable via content analysis.

High conversion rates are a result of:

• Effective search engine optimization attracting high quality, targeted traffic
• Written content that engages users, motivates conversion and drives traffic to targeted "call to action" pages.
• Design that inspires confidence in the brand and moves traffic to "call to action" pages
• Navigation that moves traffic through the web site easily and specifically to "call to action" pages
• Back-end programming that permits rapid updating of content according to user tracking data and changes in the marketplace.
• Front-end programming that facilitates fast loading pages and smooth execution of "call to actions" and other web site functionality.

Defining Marketing Goals Is The First Step to Converting Visitors

Why do you have a web site? What are its goals? How do you define its success?

• If you are an ecommerce merchant conversion equals on-line sales
• If you are a political campaign conversion may mean an on-line contribution, letter to a representative or subscription to a newsletter.
• If you are a law firm conversion may mean getting prospective clients to inquire if they have a case.
• If you are a manufacturer conversion may mean getting distributors to order a catalog.

Optimizing your web site for visitor conversion

In addition to having forms and features that provide any one or more of the goals listed above you will want to optimize your sites content, design, navigation and programming to both motivate visitors and drive visitors down the path to conversion.

You will want to improve pages so visitors don't just visit or worse "bounce" off your most important pages without digging deeper and converting.

To help you convert your visitors into paying customers, clients, supporters, subscribers and so forth Nekouda Diagram:

• Learns about your business
• Helps you define your on-line marketing goals
• Tracks and interprets your progress
• Helps you optimize your web site for ongoing improvements in conversion.

Are you getting a lot of traffic but unacceptably low conversion rates? Just call us or fill out the form on our web site. We will be happy to help!