SEO helps On-line retailers sell more products
The importance of effective branding, design and content creation was cited in the the best-selling Winning Results with Google AdWords by Andrew Goodman and published by McGraw Hill/Osborne Press (2005). The lesson to be learned: quality content translates into higher conversion rates and more profit for ecommerce merchants. Read on and see how Nekouda helped one ecommerce client make the leap.
Goodman’s book features KlinQ.com, a brand created from the ground up by Nekouda Creative and launched in Q3, 2003. In his book, Goodman shows how smart branding; emotionally charged design and attention to usability can dramatically increase sales for Internet based businesses. In the chapter called, Increasing Conversion Rates, Goodman states:
“Nekouda believed strongly in the relationship between appropriate visual elements and “quality cues” in an on line retail presence and the propensity of buyers to purchase and repurchase high-margin products.
“[Nekouda President Joel] Miller was adamant that the investment in the right kind of retail experience creates higher conversion rates...
“To make a long story short, Miller’s theory proved exactly correct, and his previous experience as a creative director for TV campaigns was put to solid use in planning the appropriate visual feel for the site...It was profitable from the outset to the point where KlinQ was backlogged with orders and needed to slow down their [pay per click] campaign.
“It’s not necessarily easy to find agency quality work at a fraction of the usual price, but to those who scoff at the value of such initiatives, case studies like “Crystalporcelain.com becomes KlinQ.com might help
change minds. “ (Pp.308-309)
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