SEO Best Results Strategy

Nekouda Diagram SEO's Best Results Search Engine Optimization Strategy

Nekouda Diagram’s approach to SEO success puts your marketing goals at the center of the picture. Our goal is not just to drive more traffic to your site, but also to drive the traffic your business needs to thrive on the Internet and to do so without incurring high pay per click costs.

We start by meeting with you to make sure we understand your marketing goals and discuss how to help achieve those goals through the search engine optimization strategy you have selected. Then we establish baseline performance statistics with available web site performance data to measure progress over time. The actual work starts learning what keywords and phrases your audiences use on the search engines to find your site. We share the results of this research with you and it becomes the basis for everything we do on the programming side and for much of the approach to developing the content on your web site. 

As we begin to effect changes to the web site, we will track and interpret user behavior and evaluate content performance to gauge improvements.

Search Engine Optimization: Tasks Defined 

Defining marketing goals. What do you wish to achieve with your web site. Who do you want to reach? What do you want them to do? Are there ways to engage audiences to behave in “convertible” ways: making a purchase, entering a contest, subscribing to a newsletter, etc.

Keyword research and analysis. We find the likely key words your most important searchers will use to find your website. We test those words according to search popularity. We use whatever intelligence already exists in your tracking, competitor analysis and specialized software to track keyword search popularity.

Author relevant metadata based on keyword research.  Metadata is one of the key ways search engines use to understand a web page. The titles and descriptions used must be relevant to content and be congruent with the goals of the business and the intent of searchers.

Author meaningful URLs. Each web page has its distinct address called a URL. They are the first piece of information search engines get about a web pages content. We author meaningful URLs based on keyword research. If necessary, we rebuild content management systems to generate search engine friendly URLs.

Install XML feed to Google and Yahoo.  A "must do" first step to insure Google and the Yahoo family of search engines have immediate and direct access to the entire site. Besides relying on search engine crawlers to index the site, this is the best way to communicate content to these search engines.

Track on-site user behavior.  Because a web site is a constantly evolving entity and must adjust to shifts in the market place and in user search and on site behavior, sophisticated tracking and analysis is essential to monitor progress and to continually evaluate user behavior on the site and make the necessary adjustments given the every changing search environment.

Programming: We reprogram your site according to the needs of the project. We encourage our clients to be as autonomous as possible and can build easy to use and flexible web site "back-ends" so you can make most respond fast and flexibly to changes in the search environment.

Review of text: We review your copy and make suggestions for rewriting and text organization that will improve search engine friendliness without impairing your reader’s experience. Our skilled Internet journalists can work with you to rewrite your text if you wish.

Back Link Strategy: Because the search engines assign value to a web page based on “page popularity” we can either help you develop an effective external linking (back link) strategy or we can do it for you.

Internal Linking: We implant internal links in your web site’s text that will provide the search engines with more of the critical information they need to deliver relevant results to searchers, bringing your web business more of the traffic you need. And we do this while improving your visitors on site experience, driving them to convert their visit into a sale, subscription, content download, contact or whatever action you need them to take.

Evaluation of Images and Design: We look at the design and structure of the site and evaluate how images, animation and video are used to determine if they interfere with the search engines. We can advise you on improvements or our award winning graphic design team can help you make design changes ourselves.

Flash Strategies: We devise search engine friendly solutions specifically for web sites built with extensive Flash animation, video or images that may not be visible to search engines.

Make submissions to all major search engines. Once the pages are revised all major search engines such as Google, Yahoo! and MSN must be notified to crawl the pages in order to record relevant information. 

Maintenance: we provide regular maintenance to stay on top of your web site’s performance, keeping it up with changing search engine standards and working to improve your site’s search engine ranking.

Training & Consultation

You don’t need us to do all the work! If you have a well-built search engine friendly website already, sometimes you just need a little help on how to maximize its potential. Nekouda Diagram can provide training over the phone or in person to help with many projects.

• We can help you incorporate critical keywords in your web site text.
• We can teach you how to best format that text to make it search engine friendly.
• We can introduce you to our best results strategy to create internal navigation paths (internal links) that enhance the visitors on site experience, improve search engine performance, and get visitors to convert into customers.
• We can guide your external linking (back link) strategy to help you improve search engine page ranking.
• We can monitor the process with you to help you realize the full potential of your web site as a powerful marketing tool.

To find out if your web site or web business might benefit by our best results strategy, call us or fill out the form on our web site.